Before the iPad rollout, MRs relied on printed visual aids and manual reporting. This created three major roadblocks:
The company wanted a single, secure, mobile-first device that would make interactions more impactful, while enabling faster compliance and reporting.
Ineffective engagement – Paper-based detailing lacked interactivity, reducing doctors’ interest during visits.
Compliance gaps – Manual tracking of samples and call records made regulatory reporting slow and error-prone.
Limited insights – Head office had little real-time visibility into field activity, delaying decision-making.
Team Computers worked closely with the pharma company’s IT and business teams to deploy iPads at scale. Key elements included:
5,000 iPads deployed to MRs across 200+ cities, ensuring consistent access to digital content and reporting tools.
Device lifecycle management via Apple Business Manager for secure, zero-touch deployment and updates.
JAMF integration for app deployment, compliance monitoring, and remote support.
Pharma-specific apps optimized for iPadOS, enabling interactive product detailing, sample management, e-detailing analytics, and instant reporting.
Interactive visual aids, videos, and digital content improved recall and strengthened brand connect.
Automated call reporting and sample tracking ensured regulatory adherence.
Reduced dependency on printing visual aids and manual reporting systems cut operational costs.
Management gained visibility into field activity, enabling data-driven strategy and faster decision-making.
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