Leading Pharma Company

Empowering medical representatives (MRs) with Digital Transformation

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Pharma

200

Cities

5,000+

iPads
Enhance doctor engagement, ensure compliance, and improve reporting efficiency.

The
Challenge

Before the iPad rollout, MRs relied on printed visual aids and manual reporting. This created three major roadblocks:

The company wanted a single, secure, mobile-first device that would make interactions more impactful, while enabling faster compliance and reporting.

01

Ineffective engagement – Paper-based detailing lacked interactivity, reducing doctors’ interest during visits.

02

Compliance gaps – Manual tracking of samples and call records made regulatory reporting slow and error-prone.

03

Limited insights – Head office had little real-time visibility into field activity, delaying decision-making.

The Solution

Team Computers worked closely with the pharma company’s IT and business teams to deploy iPads at scale. Key elements included:

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5,000 iPads deployed to MRs across 200+ cities, ensuring consistent access to digital content and reporting tools.

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Device lifecycle management via Apple Business Manager for secure, zero-touch deployment and updates.

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JAMF integration for app deployment, compliance monitoring, and remote support.

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Pharma-specific apps optimized for iPadOS, enabling interactive product detailing, sample management, e-detailing analytics, and instant reporting.

The Impact

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3x more

engaging doctor interactions

Interactive visual aids, videos, and digital content improved recall and strengthened brand connect.

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100%

compliance tracking

Automated call reporting and sample tracking ensured regulatory adherence.

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₹2 crore

annual savings

Reduced dependency on printing visual aids and manual reporting systems cut operational costs.

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Real-time insights

Management gained visibility into field activity, enabling data-driven strategy and faster decision-making.

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