IT Marketing specialist - Infra Service Industry

Job Description

Should have experience in driving Marketing initiatives around IT Services.

Provide the functional support to the marketing members of the Sub BUs of IMS as and when required

Work on the Product Mix Strategies for different Market Segments and industry Verticals

Drive SEO activities to increase traffic on a company website.

Work with business to prepare product wise and Geo wise Pricing strategy

Build and execute cross sell/upsell marketing strategy

Engage with analysts to position the IMS services

Build customer testimonials

Prepare case studies with biz benefit.

Position IMS as thought leader in the industry thru white papers, blogs and point of view.

Account strategy – Help define account-based marketing strategy to achieve biz goals.

Work with social media team to plan and execute promotional campaigns

Guide & Monitor the Inside Sales team to generate Marketing Qualified new Leads for Sales

Generate the database of prospective customers through various sources

Conduct Market Surveys and prepare comparative analysis of customers & competition

Job Location


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