Client wanted to gear up their product marketing team across India with mobility devices to increase their market penetration and customer reach with optimum use of technology. Client desired to establish profound connection with their customers by rendering highly personalized experiences and leave a long-lasting impact on their buyers.
Internal collaboration amongst the product marketing and cross-functional teams.
Customer journey tracking in real time mode
Brand building and identification of new growth opportunities across the channels
Lack of visibility into marketing channels and analytics leading to increased “lost sales” scenarios
Flawed product coverage and presentation methodologies
Task at hand: The task at hand is to introduce iPad devices within the Customer’s Product Marketing team to monitor and adapt their business strategies on- the - fly, through mobility solutions provided by T:eam.
iPads were deployed to enable mobility to create a common front-end interface to manage customer data, product portfolios and right messaging with the ability to obtain information quickly regardless of the location.
Mobile device management software along with business applications were installed.
A remote resolution process through ticketing system was implemented through service desk and hand and fleet support on the ground.
Seamless and increased knowledge and data transfer amongst the teams
Delivered a unique, relatable, consistent and focussed brand message
Reduced turnaround time at each node in the value chain
Real time control over analytics and operations leading to a pro-active decision making
Immediate access to data for making real-time decisions and ensuring relevant communications to the customers.
